Campaigns &
Content Strategy
I love the process of working on campaigns from start to finish. It genuinely makes me so happy to take an idea and shape it into something people can actually see, share, and connect with. I consider it nourishment for my Virgo soul.
Whether I’m planning out a concept, producing content, or managing social media, my focus is always on making it feel cohesive and intentional. From full campaigns to everyday content, my goal stays the same: create engaging and beautiful art that makes people take notice and take the next step.
My Work
Click on any campaign to see how I made it all come together!
Media Coverage
Red carpets move fast, but the content lasts forever, so my focus was on capturing moments as they happened and sharing them in a way that felt immediate and engaging.
I photographed the cast and key moments throughout the event, capturing both the scale of the premiere and the smaller, more personal interactions that made it meaningful. I also provided real-time coverage through social media stories, giving audiences a behind-the-scenes look as everything unfolded. Alongside event coverage, I also conducted an interview with Michael B. Jordan (my crowning achievement in life!) which was used on the unit’s social media page and in news stories.
The goal was to bring audiences into the experience, even if they weren’t there in person. So I used visual storytelling to make sure the content felt just as impactful online as it did in real life.
Storytelling & Impact
After the event, I developed a feature story and published curated photos and captions across our platforms, highlighting both the premiere AND our hero and unit’s stories behind it.
Coverage from the night extended beyond our own channels, with images from the event appearing across multiple entertainment outlets, online and on television, helping broaden the reach of both the film and the story it represents.
Projects like this are a reminder that storytelling isn’t just about capturing what’s happening. It’s about connecting to an audience who will truly be touched by what you have to offer— and in this business, that’s everything.
A Journal for Jordan
Client
U.S. Army
Year
2021
Event
Red Carpet Premiere
Background
Some assignments feel big, and then there are the ones that don’t quite feel real until you’re in the middle of them.
I was selected by my division commander to cover the red carpet premiere of A Journal for Jordan in New York City. The film told the story of a U.S. Soldier who had once been assigned to my unit, and passed while deployed and fighting shortly after 9/11. It was a story that hit home for many of us in service, including myself since my husband was deployed at the time. It wasn’t just another event. It was personal.
Attending the event in my Army Blues as part of the press, I was responsible for capturing the event and sharing it through both visual and written storytelling.
Branding & Visual Cohesion Creation
Every show needs an iconic look, and this one needed something dramatic enough to be worthy of the show’s name!
Since ICON Auditions is a parody of a national singing competition, I leaned into that energy, using bold black and gold backgrounds and accents, high contrast looks, and bokeh lighting effects to create a Hollywood feel.
I developed the show’s logo and designed promotional materials for both digital and print, including a white-background variation to translate cleanly for physical marketing (and save a bit of ink along the way). Everything was created with consistency in mind, so the show felt cohesive wherever people saw it.
A fun short-form video I created to promote the show’s free ticket giveaway to expand audience, reach, and engagement.
One of the many short-form videos I created to showcase the characters and personality of the show to garner interest and grow an audience.
Content Creation & Campaign Execution
This is where everything really started to come to life.
I created and managed content across Instagram, Facebook, and TikTok— writing captions, designing graphics, and producing short-form video for Reels and TikTok. The goal was to balance promotion with personality, giving people a real sense of the cast, the energy, and what they could expect from the show.
Behind the scenes, everything was planned with intention. Content was rolled out around key moments (announcements, rehearsals, and show dates), so the campaign kept building instead of fading out. We also incorporated interactive elements like giveaways to boost engagement and bring more eyes onto the production.
Because at the end of the day, it’s not just about posting willy nilly. It’s about creating enough interest that your specific audience actually wants to show up and spend their money on something they now see value in.
An intro I created for WCTG to play during the show as well as add to the official recorded video for posting on YouTube.
Check out more of the Wesley Chapel Theater Group’s work!
Almost all ICON Auditions content was planned and created by me!
Background
Bringing a show to life starts long before opening night, and that’s where I came in.
I connected with the Wesley Chapel Theater Group regarding their upcoming show, ICON Auditions— an original play created by one of their members, a Wesley Chapel-based writer. I saw the dedication and heart this group put into their shows, and knew more people needed the chance to appreciate their art.
After taking a look at their social media, I saw a gap. The work was there, the passion was there… but the online presence wasn’t quite matching it yet. So, I worked alongside WCTG’s board members and the show’s directors to build a campaign that could better reflect what they were creating, and get it in front of the right audience.
For ICON Auditions, I took on a mix of branding, content creation, and social media management to help shape how the play showed up both online and in the community. The goal was simple: make it feel cohesive, engaging, and just as exciting and silly as the show itself.
Over the course of the three-month campaign, we rolled out content across Instagram, Facebook, and their freshly created TikTok, helping grow their platforms’ followers (200+ on Instagram, 1.1K+ on Facebook, and 100+ on TikTok) and reach. One of the campaign’s top-performing videos reached over 100K views and 15K+ likes, proving that once the right content was in place, the audience was absolutely there. Ticket sales increased as well, making the original show that no one had ever heard of before become one of the group’s top-selling performances. Now the WCTG are in a much better position to promote the rest of their season.
ICON Auditions
Client
Wesley Chapel Theater Group
Year
2026
Event
Theater Production
Words that make me blush
Event Coverage & Content Creation
Game day is a frenzied environment like no other, so the approach was simple: capture it as it happens and keep people connected in real time so they can feel like part of the team they’re rooting for.
I was responsible for photographing the game, capturing everything from high-energy moments on the field to the atmosphere around the stadium. At the same time, I created and shared social media content in real time, including posts and interactive stories that allowed audiences to follow along as the day unfolded.
The content balanced multiple angles: the excitement of the rivalry, the scale of the event, and the individual story of the Soldier being recognized. Interactive elements helped bring people into the experience, making it feel less like a recap and more like something they were part of as it happened.
A vlog-syle short-form video used to put the audience in my combat boots during game day.
A short-form video interview with the highlighted Soldier to continue the storytelling aspect on social media.
Storytelling & Impact
After the event, everything came together through long-form storytelling.
I wrote a feature story that tied both sides of the coverage together: capturing the significance of the game while also highlighting the soldier’s contributions and recognition. Supporting photos and captions were published across platforms to reinforce the story and extend its reach.
The final result wasn’t just coverage of a football game. It was a more complete narrative that balanced action with meaning, and moment with context.
Read the full feature story :
A hype video I created using Premiere Pro with my own footage as well as some from DVIDS in celebration of the U.S. Army vs. Colgate college football game.
Army vs. Navy & Colgate
Client
U.S. Army
Year
2021
Event
College Football Game
Background
Some stories you plan for. This was one where I had to be ready for whatever came my way.
I covered the Army vs. Navy football game as a Public Affairs Mass Communication Specialist, capturing both the energy of the event and the people behind it through photography, videography, and social media stories. Alongside game-day coverage, I highlighted a 4th Infantry Division Soldier who was being recognized for his work as a linguist during Operation Allies Welcome, where he supported communication between Afghan nationals and U.S. officials. That piece added a more personal layer to the story, connecting the event back to the people and experiences behind the uniform.
The goal was to tell a story that went beyond the game itself, balancing the excitement of the moment with the significance and history behind it.
Content & Campaign Execution
I handled the campaign from start to finish, starting with a styled photoshoot featuring a local model to visually anchor the concept.
From there, I designed all promotional graphics, wrote captions, and created short-form video content for Instagram, Facebook, and TikTok along with interactive stories to keep engagement building throughout the campaign. The giveaway launched alongside Part 1 of the season and ran through Part 2, giving it a natural timeline that kept people coming back and interacting over time, not just once.
The goal was to make the campaign feel like more than just a giveaway. It needed to feel like a small, cohesive world people could step into, and more importantly, one they dreamed to be part of.
Results & Audience Growth
The response made one thing clear: I had found something people were genuinely drawn to.
Over the course of the campaign, the account gained approximately 200 followers (doubling its size at the time), while generating 150+ comments and over 1,400 views on Instagram. More importantly, it brought in an audience that was specifically interested in the kind of wistful, whimsical, and wild-hearted work I wanted to create more of.
This campaign didn’t just grow numbers. It helped clarify direction. It showed me exactly what resonated, and gave me a foundation to continue building a brand around that niche. Not only this, but it showed me that my audience was out there. My biggest takeaway from this campaign was this: No matter how niche your content is, your people are out there, waiting to hear what you have to say.
Bridgerton-Themed Photoshoot
Event
Social Media Giveaway
Client
Fawn + Fable Photo Co.
Year
2024
Background
Some ideas start out like, “This could be fun,” and then end up shaping the entire direction of your brand.
At the time, my photography business had only been open for less than a year, so I was still refining the niche for Fawn + Fable Photo Co. I knew I was drawn to more whimsical, story-driven work, but I needed a way to both showcase that style and find the audience that would connect with it.
So I created a Bridgerton-inspired photoshoot giveaway to share across Instagram, Facebook, and TikTok, timed alongside the Season 3 release. While it wasn’t affiliated with the show, it gave me the perfect opportunity to lean into that romantic, period-inspired aesthetic and build a campaign that felt immersive, timely, and very on-brand for where I wanted to go creatively.