Campaigns &
Content Strategy
I love working on campaigns from start to finish. There’s something so satisfying about taking an idea and shaping it into something people can actually see, share, and connect with. I consider it nourishment for my Virgo soul.
Whether I’m planning a concept, producing content, or managing social media, I love making all the little pieces feel cohesive and intentional. From full campaigns to everyday content, the goal stays the same: create engaging work that looks good, feels intentional, and makes people want to take the next step.
Featured Campaigns
Click on any campaign to see how I made it all come together!
Press • Red Carpet • Editorial
Red carpet coverage in New York City spanning photography, social media, an interview with Michael B. Jordan, and a feature story.
Campaign • Branding • Social
A three-month campaign building an original production’s identity, online presence, and audience from the ground up.
Event Coverage • Social Storytelling • Press
Multimedia coverage across two Army football assignments, spanning photography, real-time social content, video production, and feature writing.
Bridgerton-Themed Photoshoot Giveaway
Giveaway • Creative • Audience Growth
A Regency-inspired giveaway designed to find my niche, grow an audience, and turn a timely idea into real engagement.
Event Coverage & Content Creation
Game day is a frenzied environment like no other, so the approach was simple: capture it as it happens and keep people connected in real time so they can feel like part of the team they’re rooting for.
I was responsible for photographing the game, capturing everything from high-energy moments on the field to the atmosphere around the stadium. At the same time, I created and shared social media content in real time, including posts and interactive stories that allowed audiences to follow along as the day unfolded.
The content balanced multiple angles: the excitement of the rivalry, the scale of the event, and the individual story of the Soldier being recognized. Interactive elements helped bring people into the experience, making it feel less like a recap and more like something they were part of as it happened.
A vlog-syle short-form video used to put the audience in my combat boots during game day.
A short-form video interview with the highlighted Soldier to continue the storytelling aspect on social media.
Storytelling & Impact
After the event, everything came together through long-form storytelling.
I wrote a feature story that tied both sides of the coverage together: capturing the significance of the game while also highlighting the soldier’s contributions and recognition. Supporting photos and captions were published across platforms to reinforce the story and extend its reach.
The final result wasn’t just coverage of a football game. It was a more complete narrative that balanced action with meaning, and moment with context.
Read the full feature story :
A hype video I created using Premiere Pro with my own footage as well as some from DVIDS in celebration of the U.S. Army vs. Colgate college football game.
Army vs. Navy & Colgate
Client
U.S. Army
Year
2021
Event
College Football Game
Background
Some stories you plan for. This was one where I had to be ready for whatever came my way.
I covered the Army vs. Navy football game as a Public Affairs Mass Communication Specialist, capturing both the energy of the event and the people behind it through photography, videography, and social media stories. Alongside game-day coverage, I highlighted a 4th Infantry Division Soldier who was being recognized for his work as a linguist during Operation Allies Welcome, where he supported communication between Afghan nationals and U.S. officials. That piece added a more personal layer to the story, connecting the event back to the people and experiences behind the uniform.
The goal was to tell a story that went beyond the game itself, balancing the excitement of the moment with the significance and history behind it.
Content & Campaign Execution
I handled the campaign from start to finish, starting with a styled photoshoot featuring a local model to visually anchor the concept.
From there, I designed all promotional graphics, wrote captions, and created short-form video content for Instagram, Facebook, and TikTok along with interactive stories to keep engagement building throughout the campaign. The giveaway launched alongside Part 1 of the season and ran through Part 2, giving it a natural timeline that kept people coming back and interacting over time, not just once.
The goal was to make the campaign feel like more than just a giveaway. It needed to feel like a small, cohesive world people could step into, and more importantly, one they dreamed to be part of.
Results & Audience Growth
The response made one thing clear: I had found something people were genuinely drawn to.
Over the course of the campaign, the account gained approximately 200 followers (doubling its size at the time), while generating 150+ comments and over 1,400 views on Instagram. More importantly, it brought in an audience that was specifically interested in the kind of wistful, whimsical, and wild-hearted work I wanted to create more of.
This campaign didn’t just grow numbers. It helped clarify direction. It showed me exactly what resonated, and gave me a foundation to continue building a brand around that niche. Not only this, but it showed me that my audience was out there. My biggest takeaway from this campaign was this: No matter how niche your content is, your people are out there, waiting to hear what you have to say.
Bridgerton-Themed Photoshoot
Event
Social Media Giveaway
Client
Fawn + Fable Photo Co.
Year
2024
Background
Some ideas start out like, “This could be fun,” and then end up shaping the entire direction of your brand.
At the time, my photography business had only been open for less than a year, so I was still refining the niche for Fawn + Fable Photo Co. I knew I was drawn to more whimsical, story-driven work, but I needed a way to both showcase that style and find the audience that would connect with it.
So I created a Bridgerton-inspired photoshoot giveaway to share across Instagram, Facebook, and TikTok, timed alongside the Season 3 release. While it wasn’t affiliated with the show, it gave me the perfect opportunity to lean into that romantic, period-inspired aesthetic and build a campaign that felt immersive, timely, and very on-brand for where I wanted to go creatively.