Bridgerton-Inspired Giveaway
Client
Fawn + Fable Photo Co.
Year
2024
Project
Social Media Giveaway
Focus
Campaign Strategy
Audience Growth
Creative Direction
Background
Some ideas start as a “this could be fun” and end up shaping the direction of your brand.
At the time, I was still defining the niche for Fawn + Fable Photo Co. I knew I was drawn to whimsical, story-driven photography, but I wanted to discover the audience that connected with it too.
With Bridgerton Season 3 approaching, I saw an opportunity to turn that aesthetic into a timely social campaign. I created a Regency-inspired photoshoot giveaway designed to showcase the work I wanted to create, reach new audiences, and give people a reason to engage with the brand.
My Role
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Developed a social media giveaway timed around the Bridgerton Season 3 release to increase visibility, engagement, and audience growth.
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Conceptualized the Regency-inspired campaign and directed its visual approach, including styling, location, photography, and overall aesthetic.
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Produced the campaign’s promotional photos, graphics, Reels, Stories, and social content from launch through the winner reveal.
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Planned and published campaign content across Instagram and Facebook, managing the campaign from launch through the winner reveal.
From Concept to Campaign
Timed alongside the two-part Bridgerton Season 3 release, the campaign transformed an original styled shoot into a social giveaway designed to attract and engage a niche audience.
Results
~200
New Followers
150+
Comments
1.4K+
Views
2x
Audience Size
Turning Campaigns into Clients
After seeing my original Bridgerton-inspired work, a local horse ranch hired me to photograph its own themed tea party event, turning the campaign’s creative direction into a new client opportunity.
